22 Dec 2010 // 16:23
By: Ana Miranda
Category: Illustration; Marketing; NAD/ Design Cafe; Packaging
Comments: 0
The razor's edge

With a life path full of experiences, adventures and miles traveled, Aurélio Fernando Alves collected through his life a wide collection of small objects. 

 

Born in 1913 in Porto, Aurélio left us a set of unconventional collections, that grew up - in size and in number -  throughout the last century.

 

Since today we can see a little part of these pieces exposed in NAD/ Design Café. A selection of several shaving blades packages, with different sizes, roots, targets and design, and also some lighters that could easily be part of the wish list of the most dedicated collector. 

 

To see and enjoy at NAD/ Design Café.

 

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21 Dec 2010 // 11:52
By: João Gonçalves
Category: Branding; Design; Packaging
Comments: 3
Minimalist Transformation

Product packages are often the design equivalent of having a hammer driven into your eyeballs. Buzzword-y text everywhere, disgusting color overload, and corny cartoon mascots. So why not strip it all away and let the product's name speak for itself?

 

Design firm A2591 took popular products and gave them a minimalist transformation. Each item gets two version—one with some of the orignal's elements left over, and  a radically stark iteration with pretty much nothing but the name. Beautiful typography. Simple, popping colors.

 

More info and photos here.

 

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All of them became much better. Less is more.

Nuno Abreu
23 Dec 2010 // 11:17
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I think the transformations are good, nevertheless, for commercial purposes, the designs wouldn't work as well as the original, because on some of them the consumer won't be attracted to buy. However, the minimalist design for Red Bull is great, much better than the original.

Tiago Santos
27 Dec 2010 // 12:00
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Excelente conceito .. algumas transformações extremamente radicais mas na sua grande maioria está provado que são mais apelativas.

Nuno Aires
15 Jun 2011 // 18:33
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A Light Session

For Australia's Tron: Legacy premiere, skaters slid around Eness' interactive ramp. The effects are controlled through iPod Touches loaded with custom apps that measured air time and provided their location.

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really great idea and effects.

Lama
21 Dec 2010 // 6:28
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20 Dec 2010 // 10:15
By: João Gonçalves
Category: Branding; Advertising; Video
Comments: 0
BMW - Flash Projection

How does a person remember ads? BMW will tell you. BMW flashed an audience with a blinding light that included a cutout of their logo. When the audience was told to close their eyes, they saw the letters: BMW.

 

The video explains that the effect it's akin to staring at the sun for too long, when you close your eyes, you can still sorta see a spot there (or go blind). BMW used that to their advantage in their commercial.

 

It's creative advertising (and they say it was harmless) and the focus group seemed mightily impressed with the effect. It tied into the commercial quite nicely too, check out how it was done in the video bellow (though the flash effect doesn't work over YouTube).

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20 Dec 2010 // 9:47
By: João Gonçalves
Category: Animation; Illustration; Video
Comments: 0
Khoda

What if you watch a film and whenever you pause it, you face a painting? This idea inspired Reza Dolatabadi to make Khoda.

 

Over 6000 paintings were painstakingly produced during two years to create a five minutes film that would meet high personal standards.

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15 Dec 2010 // 9:41
By: João Gonçalves
Category: Design; Interior design; Furniture; Video
Comments: 0
Domino Clock

Leave the domino effect to books, people, and well, real dominoes. In Carbon Design's Domino Clock, the black dots silently switch to white dots to indicate the time, functioning similar to a digital clock.

 

A custom actuator was designed to power the thousands of transitions the dots make each day, and the only time power is used in the clock is when those transitions are made (kind of like e-paper devices).

 

The individual dominoes of the clock communicate wirelessly to correctly display the time, and they can hang on a wall or stand freely.

 

More info here.

 

dominoclock_contextlivingroom.jpgdominoclockdiagram.jpg

 

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03 Dec 2010 // 11:22
By: Karla Cantalejo
Category: Animation; Video
Comments: 0
Nowhere Near Here by Pahnl

If life is a catwalk, run like a dog.


Nowhere Near Here is a stop motion animation that uses a combination of light with stencils and long exposure photography to tell the story of a dog running around the city at night, doing whatever a dog does. The animation was first exhibited at the The Herbert, in Coventry, on the 7th October 2010.


Pahnl: "With well over 300 hours in the making, more than 200 stencils involved and too many cold nights spent outside on my knees getting the shots, I am very happy (and relieved) to finally share this with you. Through the course of shooting 'Nowhere Near Here', I have dealt with curious drunks, a dog almost peeing on the camera (the irony is not lost on me, haha), the endlessly suspicious police and even someone nearly running off with a tripod."

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