We have recently developed " Novos Planos Pré-Pagos Mensais" Movicel Campaign.

Take a look at the TV spots :

http://www.experimentgame.com/

Wieden + Kennedy London's latest campaign for Honda, titled The Experiment, is an online game that asks players to create a chain reaction on screen by placing a set of pop-up windows in the correct sequence...

The campaign is reminiscent of the Honda Cog ad from 2003, where a series of car parts were used to create a giant Rube Goldberg-esque chain reaction, to emphasise the complex engineering inside the Honda Accord. Here, the audience become the engineers, and are encouraged to experiment with moving the pop-ups around the screen until the correct chain is achieved. The film below shows how it works:

http://www.youtube.com/watch?v=WKXeQ_rkEWM&feature=player_embedded

There are six levels to the game, and when these are completed, players get the opportunity to create their own chains to challenge their friends with. The game is best played using either Google Chrome, Firefox or Safari browsers, and was created in collaboration with B-Reel, the production company behind the Wilderness Downtown site for Arcade Fire, which also had fun with pop-ups.
Play the game at experimentgame.com, or find out more about it on the Honda blog here. And if you want to find out more about how the campaign was made, simply watch the making-of film below:

This video is a response to Levi's Go Forth Campaign. What do you think, is this an effective Levi spoof? Or is it actually doing Levi more good than harm?

Outdoor for Hollywood's blockbuster "Contagion" which stars several famous actors in a story about the end of Mankind due to fast growing bacteria.

To communicate Québec's magic festival, an outdoor was made that literally did a magic trick.

Link: click here

John Kelly's latest animation, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

With the increasing level of social networks like twitter, facebook, google+, youtube, vimeo … it seems that the people are communicating in the world in step of sending especific emails to send/show messages. So nowadays communicating is global not local. People can rate, like, tweet, comment, so following this prespective, sharing might be one of the biggest tool of communicating in this century.

This project is just an example of many many others that communicate a message and made me click to know more about it.
My point is, because of this frames I know now that this table belong to a recently formed Advertising agency Boys and Girls in Irland.

By the way, I add this table to my wishlist, enjoy.

Nowadays, if you are selling something you need much more than just indicate its characteristics - you have to show them.

HTC did this to promote their most recent mobile phone, that has a button that enables a fast publication of anything (messages, videos, photos) on Facebook.

The campaign has a premise: what would you do if you had the chance to take a "gap year"? You can go here and see what happens. (you need a facebook profile)

And here we are, some months after we begun this adventure, we can finally show the result of the latest Movicel campaign.

We're really proud of it, and really happy about the opportunity of working with Jacaranda Films, and the Director Pablo Casacuberta. It was an amazing experience, with an amazing team.

And, of course, we must thank to Movicel, for this opportunity of doing something amazing, for a great company, and in an incredible country.

Here you can see the first three movies:

On our way