Thinking solutions
Brainstorming is still an issue that has few certainties around it. The perfect recipe - if there is one - wasn’t found yet, but there is some consensus around an idea: it is, in its nature, a method of generating solutions.
20 Dec 2010 // 10:45
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Think outside inside the box
Nowadays, this is our biggest creative challenge. Throughout the years and with the present economical crisis, the idea of creative professional as a ‘lunatic’ vanished, bringing more rationality to the working process. These changes resulted in a new and improved relation with the clients.