15 Jun 2010 // 13:34
Comments: 1

One of this days I found the new brand for Australia and I thought how interesting was that the client accepted a symbol that, not only is a simple one, but also could be said that wouldn't symbolize anything.

 

But, just some days after it was public, there are people that sees in it the borders of the Australian map, others see boomerangs, and other see things that I simply can't see.

 

Anyway, I liked it.

 

You can know more about it at Brand Australia.

 

 

 

 

 

 

 

 

Realmente é uma marca muito simples, que engloba vários conceitos de uma forma que permite a qualquer pessoa, de qualquer área profissional ou com qualquer nivel de educação , identificá-los e relacionar-se com a marca e com o que ela representa. È sem dúvida mais um bom exemplo de que a simplicidade é uma forma de chegar a um público mais alargado.

João Gonçalves
15 Jun 2010 // 14:16
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11 May 2010 // 10:59
Category: Design; Branding; Video
Comments: 0

A good example of a presentation for Swisscom brand.

 

Swisscom – Re-brand film, Vimeo, 31-05-2010

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